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HBR's 10 Must Reads on Sales (with Bonus Interview of Andris Zoltners) (HBR's 10 Must Reads) (HBR's 10 Must Reads)

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Notă GoodReads:
en Limba Engleză Carte Paperback – 08 Jun 2017

If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to:
- Understand your customer's buying center
- Integrate your sales and marketing operations
- Assess your business cycle and its impact on your sales force
- Transition away from solution sales
- Leverage the power of micromarkets
- Introduce tiebreaker selling and consensus selling
- Motivate your sales force properly

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Specificații

ISBN-13: 9781633693272
ISBN-10: 1633693279
Pagini: 256
Dimensiuni: 137 x 208 x 15 mm
Greutate: 0.20 kg
Editura: HARVARD BUSINESS REVIEW PRESS
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