Guide to Earned Media
Autor Annie Pace Scrantonen Limba Engleză Hardback – 29 aug 2023
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Specificații
ISBN-13: 9781398611078
ISBN-10: 1398611077
Pagini: 178
Dimensiuni: 161 x 240 x 16 mm
Greutate: 0.57 kg
Editura: Kogan Page
ISBN-10: 1398611077
Pagini: 178
Dimensiuni: 161 x 240 x 16 mm
Greutate: 0.57 kg
Editura: Kogan Page
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Cuprins
Chapter - 00: Introduction; Chapter - 01: PR and successful branding; Chapter - 02: The three spheres of influence; Chapter - 03: The origin story; Chapter - 04: Setting goals; Chapter - 05: The brand's elevator pitch; Chapter - 06: Thought leadership; Chapter - 07: Pitching to print media; Chapter - 08: Pitching to broadcast media; Chapter - 09: The expert approach; Chapter - 10: Conclusion
Notă biografică
Annie Pace Scranton is the founder and President of Pace Public Relations, a global PR firm based in New York City. Clients have included Away, Inc., Fast Company, the Global CMO Growth Council and NewsNation. Scranton is dedicated to helping PR professionals earn meaningful placement for their companies. She regularly presents on PR at industry events, including Digital Summit, Silicon Slopes, INBOUND and New York Advertising Week. She is an adjunct professor at New York University (NYU).
Scranton recently served on the Board of Directors for the Smith College Club of New York City, and she is a member of New York Women in Communications, The Step Up Network, Ellevate and Ladies who Launch. Having arranged bookings for networks including CNN, Fox News, CNBC, MSNBC and ABC early into her career, she is an expert on obtaining earned media.