Scranton, A: Guide to Earned Media
en Limba Engleză Paperback – 29 aug 2023
Preț: 167.99 lei
Puncte Express: 252
Carte tipărită la comandă
Livrare economică 04-18 iunie
Livrare express 29 aprilie-05 mai pentru 67.77 lei
Specificații
ISBN-13: 9781398611054
ISBN-10: 1398611050
Pagini: 178
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.41 kg
Editura: Kogan Page
ISBN-10: 1398611050
Pagini: 178
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.41 kg
Editura: Kogan Page
V-ar putea interesa
-
Jab, Jab, Jab, Right HookGary VaynerchukPreț: 118.58 lei -
The Art of Social MediaGuy Kawasaki-21%Preț: 58.82 lei74.51 lei -
Brilliant CopywritingRoger HorberryPreț: 88.81 lei -
Social Media MarketingDebra Zahay-23%Preț: 392.48 lei508.59 lei -
Health and Medical Public RelationsMyc RiggulsfordPreț: 408.57 lei -
Share ThisCipr (Chartered Institute of Public Relations)Preț: 55.61 lei -
How to Pitch (Almost) AnythingKendra ValentinePreț: 134.53 lei -
The New Rules of Marketing & PRDavid Meerman ScottPreț: 173.44 lei -
Public Relations for DummiesEric YaverbaumPreț: 109.62 lei -
Social Media Marketing All-In-One for DummiesMichelle KrasniakPreț: 193.45 lei -
Preț: 88.90 lei -
-29%Preț: 71.46 lei100.97 lei -
-28%Preț: 73.16 lei102.00 lei -
-17%Preț: 61.52 lei74.05 lei -
The Storyteller's AdvantageChristina FarrPreț: 117.42 lei -
MiddlelandRory StewartPreț: 152.35 lei -
PR DemystifiedChantal Cooke-13%Preț: 37.71 lei43.33 lei -
Handling the MediaDave MasonPreț: 13.05 lei -
The Smart PR BookSandra StahlPreț: 74.55 lei -
Museum FlackSteve Lott-15%Preț: 227.98 lei267.40 lei
Cuprins
Chapter - 00: Introduction; Chapter - 01: PR and successful branding; Chapter - 02: The three spheres of influence; Chapter - 03: The origin story; Chapter - 04: Setting goals; Chapter - 05: The brand's elevator pitch; Chapter - 06: Thought leadership; Chapter - 07: Pitching to print media; Chapter - 08: Pitching to broadcast media; Chapter - 09: The expert approach; Chapter - 10: Conclusion