Global Brand Management – A Guide to Developing, Building & Managing an International Brand
Autor Laurence Minsky, Ilan Gevaen Limba Engleză Hardback – 2 noi 2019
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 400.43 lei 6-8 săpt. | |
| Kogan Page – 2 noi 2019 | 400.43 lei 6-8 săpt. | |
| Hardback (1) | 900.82 lei 6-8 săpt. | |
| Kogan Page – 2 noi 2019 | 900.82 lei 6-8 săpt. |
Preț: 900.82 lei
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Specificații
ISBN-13: 9781789660401
ISBN-10: 1789660408
Pagini: 328
Dimensiuni: 170 x 244 x 21 mm
Greutate: 0.73 kg
Editura: Kogan Page
ISBN-10: 1789660408
Pagini: 328
Dimensiuni: 170 x 244 x 21 mm
Greutate: 0.73 kg
Editura: Kogan Page
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Cuprins
Section - ONE: Theoretical and strategic foundations; Chapter - 01: A definition of brands and branding; Chapter - 02: The strategic role branding plays; Chapter - 03: Internal branding vs. external branding; Chapter - 04: MarTech, Programmatic, and more technological innovations; Section - TWO: Practical and tactical applications; Chapter - 05: Brand foundational development; Chapter - 06: Brand actualization; Chapter - 07: Branding and the marketing communication ecosystem; Chapter - 08: Brand management; Section - THREE: Branding issues and opportunities; Chapter - 09: Branding in a global economy; Chapter - 10: Brand architecture; Chapter - 11: Speciality application areas; Chapter - 12: Digital asset management (of branding elements)