Marketing
Autor Bradley Barnes, Elnora Stuart, Greg Marshall, Michael Solomon, Vincent-Wayne Mitchell, Wendy Tabrizien Limba Engleză Paperback – 15 iul 2019
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Specificații
ISBN-13: 9781292227191
ISBN-10: 1292227192
Pagini: 616
Dimensiuni: 195 x 263 x 24 mm
Greutate: 1.18 kg
Ediția:3. Auflage
Editura: Pearson Education
ISBN-10: 1292227192
Pagini: 616
Dimensiuni: 195 x 263 x 24 mm
Greutate: 1.18 kg
Ediția:3. Auflage
Editura: Pearson Education
Cuprins
1. Marketing, planning and strategy
2. Global, ethical and sustainable marketing
3. Marketing research
4. Consumer behavior
5. B2B Marketing and sales
6. Segmentation, targeting and positioning
7. Creating the product
8. Managing the product
9. Services marketing
10. Pricing the product
11. Integrated marketing communications
12. Retail and distribution
2. Global, ethical and sustainable marketing
3. Marketing research
4. Consumer behavior
5. B2B Marketing and sales
6. Segmentation, targeting and positioning
7. Creating the product
8. Managing the product
9. Services marketing
10. Pricing the product
11. Integrated marketing communications
12. Retail and distribution