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Getting Beyond Better de Roger Martin

Getting Beyond Better

Autor Roger Martin, Sally Osberg
en Limba Engleză Hardback – 6 oct 2015

Notăm cu interes că urgența rezolvării inechităților globale necesită mai mult decât bune intenții; necesită o rigoare strategică ce lipsește adesea din sectorul social. Subliniem că Getting Beyond Better trebuie citită acum, într-un moment în care modelele economice tradiționale par insuficiente pentru crizele sistemice actuale. Roger Martin și Sally Osberg nu oferă un simplu manifest, ci o metodologie pentru ceea ce ei numesc 'schimbarea echilibrului'. Remarcăm că, în timp ce lucrarea Social Entrepreneurship de Ryszard Praszkier oferă cadrul teoretic necesar înțelegerii fenomenului, Getting Beyond Better furnizează instrumentele practice și pașii concreți — de la analiză la scalare — pentru a produce un impact durabil. Cartea se concentrează pe mecanica transformării, explicând cum antreprenorii sociali identifică sisteme stabile, dar injuste, și le înlocuiesc cu modele superioare. În contextul operei lui Roger Martin, această lucrare reprezintă o evoluție firească; dacă în Playing to Win, Expanded with Bonus HBR Articles autorul se concentra pe strategia corporativă pentru a învinge în piață, aici aplică aceeași rigoare a 'gândirii integrative' pentru a rezolva probleme umane fundamentale. Structura narativă este una pragmatică, bazată pe un model în patru etape, care transformă idealismul în execuție strategică, oferind claritate acolo unde majoritatea văd doar haos social. Este o lectură esențială pentru cei care doresc să treacă de la ameliorări marginale la schimbări revoluționare.

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Specificații

ISBN-13: 9781633690684
ISBN-10: 1633690687
Pagini: 272
Dimensiuni: 144 x 216 x 30 mm
Greutate: 0.4 kg
Editura: Harvard Business Review Press

De ce să citești această carte

Recomandăm această carte liderilor din sectorul non-profit, decidenților politici și antreprenorilor care caută un model de impact măsurabil. Cititorul va câștiga un cadru de lucru testat pentru a scala soluții inovatoare. Este motivul concret pentru a trece de la caritate la transformare sistemică, folosind viziunea unuia dintre cei mai influenți gânditori de strategie din lume.

Despre autor

Roger Martin (n. 1956) este fostul decan al Rotman School of Management de la Universitatea din Toronto și un strateg recunoscut la nivel mondial pentru conceptele sale despre gândirea integrativă. Autor al unor lucrări fundamentale precum A New Way to Think și The Future of the MBA, Martin a consiliat directori executivi ai unor companii de top, fiind constant inclus în topul celor mai importanți gânditori de business. În Getting Beyond Better, el își unește expertiza academică cu experiența practică a lui Sally Osberg pentru a defini standardele antreprenoriatului social modern.

Descriere scurtă

Who drives transformation in society? How do they do it?

In this compelling book, strategy guru Roger L. Martin and Skoll Foundation President and CEO Sally R. Osberg describe how social entrepreneurs target systems that exist in a stable but unjust equilibrium and transform them into entirely new, superior, and sustainable equilibria. All of these leaders—call them disrupters, visionaries, or changemakers—develop, build, and scale their solutions in ways that bring about the truly revolutionary change that makes the world a fairer and better place.

The book begins with a probing and useful theory of social entrepreneurship, moving through history to illuminate what it is, how it works, and the nature of its role in modern society. The authors then set out a framework for understanding how successful social entrepreneurs actually go about producing transformative change. There are four key stages: understanding the world; envisioning a new future; building a model for change; and scaling the solution. With both depth and nuance, Martin and Osberg offer rich examples and personal stories and share lessons and tools invaluable to anyone who aspires to drive positive change, whatever the context.

Getting Beyond Better sets forth a bold new framework, demonstrating how and why meaningful change actually happens in the world and providing concrete lessons and a practical model for businesses, policymakers, civil society organizations, and individuals who seek to transform our world for good.

Recenzii

2016 Axiom Business Book Silver Award in BUSINESS COMMENTARY

“…in a new book, Getting Beyond Better: How Social Entrepreneurship Works, Skoll Foundation chief executive Sally Osberg and Roger Martin, former dean of the Rotman School of Management, present a model of social enterprise that directly engages government in a number of critical ways. They offer a helpful definition of social entrepreneurs, as distinct from direct social service providers and social advocates.” — Anne-Marie Slaughter, Financial Times

“This valuable book helps set the framework for both for future social entrepreneurs and for potential funders and supporters who can help them make the world a fairer and better place.” — Developing Leaders

“A well-researched and cogent look at the phenomenon of social entrepreneurship, with a useful roadmap for any philanthropically minded individuals or corporations.” — The Irish Times

“The two authors bring a wealth of experience and insight to this crucial topic…” — Philanthrocapitalism (philanthrocapitalism.net)

“An insightful, well-structured, and practical-minded analysis of social entrepreneurship that is likely to be of help to established and aspiring social entrepreneurs.” — Library Journal

Entrepreneurial Survivor’s Guide: 10 Books for your Nightstand — Small Business Trends (smallbiztrends.com)

“They admit that ‘true equilibrium change is a higher bar’—but they convincingly argue that it can be met.” — BizEd magazine

“… valuable insights and many fascinating stories for those seeking to understand social entrepreneurs or to join their ranks.” — The Globe and Mail

“… if you are sitting at your C-suite office wondering whether you want to spend the rest of your life making a genuine difference to the world outside of business, this book could be just what's needed to give you the motivation to do it.” — Management Today

“It should be one that is not just read as an explanation and valuation of social entrepreneurship but also as a system check for this field and where it belongs in the overall universe of proposed solutions to tackling the world’s most pressing challenges.” — Alliance Magazine

“It’s a phenomenon so new we don’t even know how many there are, let alone how they do what they do. Which is why Roger Martin and Sally Osberg recently published what may be the first book to document the practices of social entrepreneurs, Getting Beyond Better. You couldn’t ask for better guides.” — Financial Post

“…a riveting and instructive read.” — Jack Covert, 800 CEO READ

“… an accessible theory and workable framework for developing, building and scaling solutions that transform unjust systems and drive positive change.” — David Slocum, FORBES

Advance Praise for Getting Beyond Better:

Paul Polman, CEO, Unilever—
“The most persuasive account yet of the relationship between our biggest global challenges and the role of social entrepreneurship. Essential reading for anyone who still doubts the power of the social entrepreneur.”

Melinda Gates, cochair, Bill and Melinda Gates Foundation—
“Through the stories of status quo–shifting entrepreneurs, including two of my heroes, Paul Farmer and Molly Melching, this powerful book shows what more equitable societies could look like—and what we can all do to make that new normal a reality.”

Tim Brown, President and CEO, IDEO; author, Change by Design—
“Social entrepreneurship is a powerful vehicle for positive societal impact, but to exploit it successfully we must first understand what it is and where it has been done well. Getting Beyond Better brilliantly provides the clear definition and case studies that will inspire practitioners, students, funders, and teachers to add their contribution to this important global movement.”

Muhammad Yunus, founder, Grameen Bank; father of microcredit and social business; and winner of the 2006 Nobel Peace Prize—
“Poverty, worsening income-wealth-opportunity disparity, and climate change are threatening the world. To make the world socially, economically, and environmentally sustainable, we need to bring out the social entrepreneur in all of us. This enlightening yet deeply practical book will help us do that.”

Bill Drayton, founder and CEO, Ashoka: Innovators for the Public—
“Roger Martin and Sally Osberg’s Getting Beyond Better is the best—the best explanation of how social entrepreneurship regularly upsets crazy but deeply rooted social patterns. And the most clearly written book I’ve read in years.”

Laura Arrillaga-Andreessen, founder and Chair, Stanford Center on Philanthropy and Civil Society; author, Giving 2.0—
“Getting Beyond Better shines a spectacular light on social entrepreneurship—what it is and what it requires. Roger Martin and Sally Osberg brilliantly bring together invaluable years of theory, practice, and wisdom to create a must-read for anyone striving to disrupt the status quo for good.”

Notă biografică

Roger L. Martin has written many award-winning books, including Playing to Win (with A.G. Lafley), as well as numerous articles in Harvard Business Review and other leading journals and newspapers. He is former dean of the University of Toronto’s Rotman School of Management. He has been on the board of the Skoll Foundation since its formation in 1999.

Sally R. Osberg is President and CEO of the Skoll Foundation. Under Sally’s leadership, the Foundation has invested in more than one hundred ventures led by social entrepreneurs active on five continents; established the Skoll Centre for Social Entrepreneurship at the Saïd Business School of Oxford University; created the annual Skoll World Forum on Social Entrepreneurship; and brokered cutting-edge partnerships with organizations such as the Sundance Institute and the Social Progress Imperative.