Essentials of Marketing
Autor Jane Martin, Jim Blytheen Limba Engleză Paperback – 24 feb 2023
Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.
Preț: 453.11 lei
Preț vechi: 520.82 lei
-13%
Puncte Express: 680
Carte disponibilă
Livrare economică 14-28 mai
Livrare express 29 aprilie-05 mai pentru 44.67 lei
Specificații
ISBN-13: 9781292429533
ISBN-10: 1292429534
Pagini: 384
Dimensiuni: 195 x 265 x 21 mm
Greutate: 0.82 kg
Ediția:8. Auflage
Editura: Pearson
ISBN-10: 1292429534
Pagini: 384
Dimensiuni: 195 x 265 x 21 mm
Greutate: 0.82 kg
Ediția:8. Auflage
Editura: Pearson
V-ar putea interesa
-
MarketingPaul Baines-20%Preț: 444.18 lei555.33 lei -
Marketing: A Very Short IntroductionKenneth Le Meunier-FitzHugh-21%Preț: 53.41 lei67.74 lei -
Essentials of MarketingFrances Brassington-13%Preț: 541.27 lei622.14 lei -
Marketing Management: 2025 Release ISEGreg Marshall-4%Preț: 348.42 lei362.94 lei -
Sustainable MarketingDiane Martin-13%Preț: 604.42 lei694.73 lei -
Framework for Marketing Management, A, Global EditionPhilip Kotler-15%Preț: 522.03 lei614.15 lei -
MarketingBradley Barnes-13%Preț: 556.27 lei639.38 lei -
Marketing Management -- Global EditionAlexander Chernev-13%Preț: 503.13 lei578.31 lei -
-13%Preț: 520.18 lei597.90 lei -
Marketing ManagementPhilip Kotler-13%Preț: 587.99 lei675.85 lei -
Marketing: An Introduction -- Global EditionPhilip Kotler-13%Preț: 535.74 lei615.79 lei -
Introduction to Marketing: Concepts and ContextsDr Andrew Corcoran-12%Preț: 343.59 lei389.80 lei -
-29%Preț: 71.65 lei101.09 lei -
Preț: 205.55 lei -
The Essentials of Contemporary MarketingMo Willan-24%Preț: 124.95 lei164.40 lei -
MarketingKevin MelletPreț: 133.76 lei -
Foundations of Marketing, 7eJohn Fahy-8%Preț: 442.07 lei480.51 lei -
The Classical Marketing BookAnthony Tasgal-13%Preț: 59.77 lei68.53 leiNou -
Principles of MarketingManfred Bruhn-15%Preț: 563.41 lei662.84 lei
Notă biografică
Jane Martin is a senior lecturer in marketing and Marketing Programme Leader at the University of Chester. She has taught in universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.
Professor Jim Blythe is the author of 18 textbooks and over 50 journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled and holds a private pilot's licence.
Professor Jim Blythe is the author of 18 textbooks and over 50 journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled and holds a private pilot's licence.
Cuprins
- What do marketers do?
- The marketing environment
- Consumer and buyer behaviour
- Segmentation, targeting and positioning
- Market research
- Products, branding and packaging
- Pricing strategies
- Distribution
- Marketing communications and promotional tools
- Marketing planning, implementation and control
- Services marketing
- Sustainable marketing