E–Commerce Growth Strategy – A Brand–Driven Approach to Attract Shoppers, Build Community and Retain Customers

Chapter - 01: How to think and approach e-commerce growth Chapter - 02: Collaborative gross-functional growth Chapter - 03: Brand core: The foundation for growth Chapter - 04: Consumer behaviour Chapter - 05: Customer data Chapter - 06: Customer acquisition Chapter - 07: Retention for long-term growth Chapter - 08: Audience and community building: Why high-growth e-commerce brands are publishers Chapter - 09: Life cycle marketing and personalised experiences Chapter - 10: Search engine marketing Chapter - 11: Paid social advertising Chapter - 12: Channel marketing Chapter - 13: Product development cycles for growth Chapter - 14: How to cultivate a culture of experimentation Chapter - 15: Alternative but effective routes to e-commerce growth Chapter - 16: Finance: What you should know and an overview for growth Chapter - 17: Tracking success: Team makeup and key metrics Chapter - 18: Develop your growth roadmap