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Diversification in the World of Data and AI de Gianvito Lanzolla

Diversification in the World of Data and AI: Elements in Business Strategy

Autor Gianvito Lanzolla, Constantinos Markides
en Limba Engleză Paperback – 11 aug 2025
Building on field research and the existing literature on digitalization and diversification, this Element shows how external technological and market changes influence the extent and type of diversification that firms can now undertake. It argues that to succeed with digital diversification, new capabilities are needed.
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Specificații

ISBN-13: 9781009515849
ISBN-10: 1009515845
Pagini: 92
Dimensiuni: 152 x 229 x 6 mm
Greutate: 0.14 kg
Editura: Cambridge University Press
Seria Elements in Business Strategy