Corporate Social Responsibility: Elements in Business Strategy
Autor Christopher Wickert, David Risien Limba Engleză Paperback – 3 iul 2019
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Specificații
ISBN-13: 9781108745260
ISBN-10: 1108745261
Pagini: 75
Dimensiuni: 153 x 230 x 6 mm
Greutate: 0.14 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Seria Elements in Business Strategy
Locul publicării:Cambridge, United Kingdom
ISBN-10: 1108745261
Pagini: 75
Dimensiuni: 153 x 230 x 6 mm
Greutate: 0.14 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Seria Elements in Business Strategy
Locul publicării:Cambridge, United Kingdom
Cuprins
Introduction; 1. What is corporate social responsibility (CSR)?: Scope, issues and definitional clarity; 2. Why would business firms engage in CSR? Motives and drivers; 3. How to implement CSR? Practices, procedures and the role of internal change agents; 4. The dark side of CSR: greenwashing and other forms of corporate social irresponsibility (CSiR); 5. Looking ahead: setting the CSR agenda for the next decade.
Descriere
Scrutinizes contemporary approaches to corporate social responsibility and offers fresh perspective for scholars, managers and decision-makers.