Digital Business 2E: SAGE LTD
Autor Hanlonen Paperback – 27 mar 2027
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Specificații
ISBN-13: 9781036243715
ISBN-10: 1036243710
Dimensiuni: 152 x 229 mm
Greutate: 0.34 kg
Editura: Sage Publications - IPS UK
Colecția SAGE LTD
Seria SAGE LTD
ISBN-10: 1036243710
Dimensiuni: 152 x 229 mm
Greutate: 0.34 kg
Editura: Sage Publications - IPS UK
Colecția SAGE LTD
Seria SAGE LTD
Notă biografică
Dr Annmarie Hanlon is a Chartered Marketer and an Associate Professor in Digital and AI Marketing at UCL in the Global Business School for Health. Previously she was the Course Director of MSc Marketing and Leadership at Cranfield University. She is an experienced academic with a strong teaching portfolio in digital marketing. She has proficiency in shaping the curriculum, from module specification to programme validation.
Before joining academia, she worked in consultancy for 25 years. As an early adopter of technology and 'online marketing' she has led digital strategy and planning projects across Europe, in sectors including healthcare and IT, legal and financial, software and manufacturing. She is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the application of health services, systems and apps that are related to digital marketing, AI marketing and technology.
Annmarie¿s Sage textbooks include Digital Marketing: Strategy, Planning & Disruption, Digital Business: Strategy, Management & Transformation and The Digital Marketing Planner. She is co-editor of The SAGE Handbook of Digital Marketing, and The SAGE Handbook of Social Media Marketing.
Before joining academia, she worked in consultancy for 25 years. As an early adopter of technology and 'online marketing' she has led digital strategy and planning projects across Europe, in sectors including healthcare and IT, legal and financial, software and manufacturing. She is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the application of health services, systems and apps that are related to digital marketing, AI marketing and technology.
Annmarie¿s Sage textbooks include Digital Marketing: Strategy, Planning & Disruption, Digital Business: Strategy, Management & Transformation and The Digital Marketing Planner. She is co-editor of The SAGE Handbook of Digital Marketing, and The SAGE Handbook of Social Media Marketing.
Cuprins
Part 1 Digital Business Essentials
Chapter 1: The Digital Business Environment
Chapter 2: The Digital Workspace
Chapter 3: E-commerce
Part 2 Digital Platforms and Technologies
Chapter 4: Digital Platforms, Payment Models and Pricing
Chapter 5: Artificial Intelligence
Chapter 6: Enabling and Emerging Digital Technologies
Part 3 Digital Business Innovation, Disruption and Transformation
Chapter 7: Digital Innovation
Chapter 8: Digital Disruption
Chapter 9: Digital Transformation
Part 4 Digital Business Strategy and Management
Chapter 10: Digital Business Strategy
Chapter 11: Data, Cyber Security and Digital Governance
Chapter 12: Digital Operations and Supply Chain Management
Appendix A The United Nations Sustainable Development Goals
References
Chapter 1: The Digital Business Environment
Chapter 2: The Digital Workspace
Chapter 3: E-commerce
Part 2 Digital Platforms and Technologies
Chapter 4: Digital Platforms, Payment Models and Pricing
Chapter 5: Artificial Intelligence
Chapter 6: Enabling and Emerging Digital Technologies
Part 3 Digital Business Innovation, Disruption and Transformation
Chapter 7: Digital Innovation
Chapter 8: Digital Disruption
Chapter 9: Digital Transformation
Part 4 Digital Business Strategy and Management
Chapter 10: Digital Business Strategy
Chapter 11: Data, Cyber Security and Digital Governance
Chapter 12: Digital Operations and Supply Chain Management
Appendix A The United Nations Sustainable Development Goals
References