Unlock creative skills for enterprise, innovation and beyond.
This book delves into creativity in business, offering a comprehensive exploration of its theories, practices, and applications. Through a range of case studies and engaging review questions, you will be encouraged to develop and harness your creative potential, solve complex problems, and drive innovation.

You will learn:
¿ The neuroscience, skills and practice behind creative thinking and how to enhance it.
¿ Strategies for leading creative teams and fostering innovative environments.
¿ The impact of creativity in social innovation and sustainable practices in modern organisations.
¿ The role of AI and creativity in business and enterprise.

Aimed at undergraduate and postgraduate students in business disciplines, this book is an invaluable resource for anyone looking to develop their creative skills and thinking.