Deep Knowledge of B2B Relationships Within and Across Borders de Arch G. Woodside

Deep Knowledge of B2B Relationships Within and Across Borders: Advances in Business Marketing and Purchasing

en Limba Engleză Hardback – 9 iul 2013

The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.

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Specificații

ISBN-13: 9781781908587
ISBN-10: 1781908583
Pagini: 380
Ilustrații: black & white line drawings, black & white tables, figures
Dimensiuni: 171 x 239 x 26 mm
Greutate: 0.72 kg
Editura: Emerald Publishing
Seria Advances in Business Marketing and Purchasing