Creating and Managing Superior Customer Value de Arch G. Woodside

Creating and Managing Superior Customer Value: Advances in Business Marketing and Purchasing

Autor Arch G. Woodside, Michael Gibbert, Francesca Golfetto

en Limba Engleză Hardback – 31 oct 2008

Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.

Citește tot Restrânge

Din seria Advances in Business Marketing and Purchasing

9%

Preț: 910^.63 lei
Preț: 472^.02 lei
23%

Preț: 721^.38 lei
23%

Preț: 1021^.85 lei
23%

Preț: 1040^.40 lei
23%

Preț: 963^.97 lei
23%

Preț: 983^.17 lei
23%

Preț: 1186^.08 lei
23%

Preț: 1219^.52 lei
23%

Preț: 1104^.19 lei
23%

Preț: 959^.00 lei
23%

Preț: 1264^.76 lei
23%

Preț: 1020^.01 lei
23%

Preț: 748^.63 lei
8%

Preț: 571^.72 lei

Preț: 823^.98 lei

Preț vechi: 1070^.10 lei
-23% Nou

Puncte Express: 1236

:
145^.78€ • 170^.10$ • 127^.46£

Carte tipărită la comandă

Livrare economică 16-30 ianuarie 26

Adaugă în coș

Wish list
Gift list
Am citit!

Adaugă în listă

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781848551725
ISBN-10: 184855172X
Pagini: 352
Dimensiuni: 185 x 234 x 41 mm
Greutate: 0.84 kg
Editura: Emerald Publishing
Seria Advances in Business Marketing and Purchasing