Cantitate/Preț
Produs
Total produse
Vezi coșul
Buy Now C de Rick Cesari

Buy Now C

Autor Rick Cesari, Ron Lynch
en Limba Engleză Hardback – 8 feb 2011
Advice from a master of direct response marketing Rick Cesari shares his twenty-five years of insights and methods as a guide that will help readers make the most of direct response marketing. Rick is the man behind the marketing campaigns that put the George Foreman Grill and OxiClean into the minds of millions of consumers.
Citește tot Restrânge

Preț: 14661 lei

Puncte Express: 220

Carte disponibilă

Livrare economică 02-16 decembrie

Livrare prin curier în România Termenul estimat este afișat lângă disponibilitate.
Transport gratuit de la 40000 lei Plată online sau ramburs, în funcție de opțiunile comenzii.
Retur gratuit în 14 zile Comandă securizată și suport în română.
 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă

Specificații

ISBN-13: 9780470888018
ISBN-10: 0470888016
Pagini: 240
Dimensiuni: 157 x 235 x 18 mm
Greutate: 0.51 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Notă biografică

RICK CESARI was the first person to use an infomercial to build a national brand name (Juiceman®) and then apply the same strategy to launch a number of other products and brands into the stratosphere: The Sonicare Toothbrush, the George Foreman Grill, OxiClean, and Orange Glo®, as well as Fortune 500 clients Microsoft and Clorox®. He is the founder and CEO of Cesari Direct, a full-service direct-response marketing agency that provides production, media buying, interactive, and campaign management services.
RON LYNCH has been the creative mind behind many successful direct-response campaigns including BackJoy® Orthotics, the Total Trolley, Light Relief®, the FlavorWave Oven®, and more. He has worked with Rick Cesari since 2001 and is currently partner and Creative Director of Cesari Direct. He specializes in strategic category creation, brand creation, and direct media messaging. Learn more at CesariDirect.com.