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Cultural Intelligence for Marketers de Anastasia Karklina Gabriel

Cultural Intelligence for Marketers

Autor Anastasia Karklina Gabriel
en Limba Engleză Paperback – 3 mar 2024
Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.
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Specificații

ISBN-13: 9781398614031
ISBN-10: 1398614033
Pagini: 280
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.43 kg
Editura: Kogan Page

Notă biografică

Anastasia Karklina Gabriel is Senior Lead of Global Insights at Reddit. A brand strategist, cultural theorist and lifelong activist, she helps build inclusive brands and embed cultural fluency in marketing strategy. Gabriel has consulted with Nike, Disney, Samsung, eBay, Bacardi, Kraft, Diageo, Ulta Beauty and Hinge. Her advocacy work has appeared in The New York Times, The Wall Street Journal, Colorlines, Mic.com, The Washington Post and USA Today. Gabriel is based in New York City, New York.