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Cultural Intelligence for Marketers de Anastasia Karklina Gabriel

Cultural Intelligence for Marketers

Autor Anastasia Karklina Gabriel
en Limba Engleză Hardback – 26 mar 2024
Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.
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Specificații

ISBN-13: 9781398614055
ISBN-10: 139861405X
Pagini: 280
Dimensiuni: 161 x 240 x 20 mm
Greutate: 0.57 kg
Editura: Kogan Page

Notă biografică

Anastasia Karklina Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media and tech. Previously a senior insights lead at Reddit, she earned her doctorate in cultural studies from Duke University and has consulted for the world's top brands and agencies. A lifelong activist, she helps brands ignite cultural innovation and leverage the power of media for good. Her insights have been featured by the Cannes Lions International Festival of Creativity, the Association of National Advertisers, the American Marketing Association, Advertising Week, Wall Street Journal, New York Times, Washington Post and Teen Vogue.

Cuprins

    • Chapter - 00: Introduction;
    • Chapter - 01: Redefining Brand Success: The Essentials of Cultural Fluency;
    • Chapter - 02: Unlocking the 4Cs of Cultural Intelligence;
    • Chapter - 03: Culture: Building the Foundation for an Inclusive Marketing Strategy;
    • Chapter - 04: Communication: From Performative Marketing to Inclusive Representation;
    • Chapter - 05: Consciousness: Building Ethical Marketing Practices Beyond Buzzwords;
    • Chapter - 06: Community: Brand Accountability and Co-Creation as the New Model of Community Engagement; ;
    • Chapter - 07: Now What? Developing Cultural Intelligence Capabilities;
    • Chapter - 08: What's Next? The Future of Culturally Intelligent Marketing;
    • Chapter - 09: Conclusion: How to Become a Catalyst for Inclusive Marketing