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Crystallizing Public Opinion de Edward Bernays

Crystallizing Public Opinion

Autor Edward Bernays
en Limba Engleză Paperback – 30 noi 2019

In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.

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Specificații

ISBN-13: 9780486836584
ISBN-10: 0486836584
Pagini: 144
Dimensiuni: 126 x 203 x 12 mm
Greutate: 0.16 kg
Editura: Dover Publications Inc.

Notă biografică

Edward Bernays (1891-1995) was a pioneer in the field of public relations who emigrated from his native Austria to the United States in the 1930s. During his career in public relations, Bernays devised and popularized many techniques for influencing public opinion on behalf of a huge roster of clients that included many corporations and industrial organizations, governments around the world, and advocacy groups in many fields. "Public relations, effectively used, helps validate an underlying principle of our society -- competition in the market place of ideas and things," he wrote in 1971.