Creative Strategy
Autor William Dugganen Limba Engleză Paperback – 9 sep 2014
Preț: 103.12 lei
Puncte Express: 155
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Livrare economică 07-21 mai
Specificații
ISBN-13: 9780231160537
ISBN-10: 0231160534
Pagini: 176
Dimensiuni: 139 x 221 x 15 mm
Greutate: 0.27 kg
Editura: Columbia University Press
ISBN-10: 0231160534
Pagini: 176
Dimensiuni: 139 x 221 x 15 mm
Greutate: 0.27 kg
Editura: Columbia University Press
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Cuprins
Part I: Creative Strategy from the Inside
1. From Mind to Method
2. Precedents
3. What's the Problem?
4. Where Do We Look?
5. Creative Combination
6. Resolution
7. Get Organized
8. Kinds of Innovation
Part II: Creative Strategy from the Outside
9. Brainstorming
10. Top Ten
11. Creative
12. Strategy
Part III: References
Creative Strategy at a Glance
Sources
Acknowledgments
Bibliography
Index
1. From Mind to Method
2. Precedents
3. What's the Problem?
4. Where Do We Look?
5. Creative Combination
6. Resolution
7. Get Organized
8. Kinds of Innovation
Part II: Creative Strategy from the Outside
9. Brainstorming
10. Top Ten
11. Creative
12. Strategy
Part III: References
Creative Strategy at a Glance
Sources
Acknowledgments
Bibliography
Index