Designing for Growth: Cărți de Design Thinking
Autor Jeanne Liedtka, Tim Ogilvieen Limba Engleză Hardback – 7 iul 2011
Liedtka and Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth.
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Specificații
ISBN-13: 9780231158381
ISBN-10: 0231158386
Pagini: 256
Dimensiuni: 222 x 15 x 4 mm
Greutate: 0.74 kg
Editura: Columbia University Press
Colecția Columbia Business School Publishing
Seria Cărți de Design Thinking
ISBN-10: 0231158386
Pagini: 256
Dimensiuni: 222 x 15 x 4 mm
Greutate: 0.74 kg
Editura: Columbia University Press
Colecția Columbia Business School Publishing
Seria Cărți de Design Thinking
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Notă biografică
Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration, University of Virginia. Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA program at Darden.
Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has pioneered contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.
Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has pioneered contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.