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Shapeholders de Mark Kennedy

Shapeholders

Autor Mark Kennedy
en Limba Engleză Hardback – 9 mai 2017
Many companies fail to anticipate activism, and they flounder on first contact. Mark R. Kennedy examines the different languages that shapeholders and companies speak and their contrasting metrics for what constitutes acceptable business practice. Executives, he argues, must be visionaries who find collaborations to diffuse tensions.
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Specificații

ISBN-13: 9780231180566
ISBN-10: 023118056X
Pagini: 304
Dimensiuni: 156 x 236 x 27 mm
Greutate: 0.56 kg
Editura: Columbia University Press

Notă biografică

Mark R. Kennedy is president of the University of North Dakota, founder of the Economic Club of Minnesota, and a member of the Council on Foreign Relations. He has served as treasurer of Macy's, a U.S. congressional representative, a presidential trade advisor under Presidents George W. Bush and Barack Obama, and director of George Washington University's Graduate School of Political Management.

Cuprins

Preface
Acknowledgments
Introduction: From the Heart of a Businessman
Who Are the Shapeholders?
1. Shapeholders
2. Social Activists
3. The Media
4. Politicians
5. Regulators
Seven Steps to Shapeholder Success
6. Align with a Purpose
7. Anticipate
8. Assess
9. Avert
10. Acquiesce
11. Advance Common Interests
12. Assemble to Win
13. Pope Francis, a CEO Worth Emulating
Notes
Index