Consuming Television
Autor Mullanen Limba Engleză Hardback – 26 feb 1997
Clearly written and supported by unique and interesting data, including the most recent findings about the future prospects of both terrestrial and satellite/ cable broadcasts, cultural studies and the sociology of culture.
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Specificații
ISBN-13: 9780631202332
ISBN-10: 0631202331
Pagini: 256
Dimensiuni: 187 x 262 x 20 mm
Greutate: 1 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 0631202331
Pagini: 256
Dimensiuni: 187 x 262 x 20 mm
Greutate: 1 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
Public țintă
essential reading for a range of courses within the disciplines of Media, Communication Studies, Cultural Studies and Sociology, which take as their focus: audiences, popular culture, and mass communicationNotă biografică
Bob Mullan is the author of Consuming Television: Television and its Audiences, published by Wiley.
Descriere
This course text should encourage students to understand what contemporary audiences are all about. It is based on a recent survey of audiences undertaken by the ITC, and extrapolates from the most recent findings about the future prospects for both terrestrial and satellite/cable broadcasts.