Choosing a Crm Vendor

De (autor)
Notă GoodReads:
en Limba Engleză Carte Paperback – 26 Aug 2011
Getting Customer Relationship Management right is a goal to which any customer focused company aspires. Yet, rather than enabling companies to achieve this goal, the complexity of choosing the right CRM vendor can become a stumbling block to companies trying to deliver excellence in customer service.With an increasing choice of established, corporate vendors, niche vendors and open source solutions, your decision to invest in CRM is vital in supporting the business information that underpins your delivery of sales, marketing and service excellence to your customers.In Choosing a CRMVendor, Andrew Schultz shares his expertise on the following subjects:▶ CRM: The Illusion and the Reality▶ The Fall of the Biggest CRM Vendor in the World▶ The 3 Pillars of CRM▶ Finding a Solution▶ Choosing a VendorHaving led many CRM implementations as a consultant, and in his current role helping CRM consulting firms and vendors of CRM add-on applications develop solutions relevant to customer needs, Andrew Schultz is a solution architect with deep experience in understanding customer requirements and mapping those requirements to CRM functionality.In Choosing a CRMVendor, Schultz shares both his objective advice and the hard earned 'insider secrets' that you will find invaluable in making the right CRM vendor decision.
Citește tot Restrânge

Preț: 6192 lei

Puncte Express: 93

Preț estimativ în valută:
1245 1375$ 1104£

Carte disponibilă

Livrare economică 03-17 octombrie
Livrare express 02-10 octombrie pentru 1663 lei

Preluare comenzi: 021 569.72.76


ISBN-13: 9781908293077
ISBN-10: 1908293071
Pagini: 192
Dimensiuni: 140 x 216 x 11 mm
Greutate: 0.25 kg
Editura: CGW