If you can slice a melon or make a right-hand turn, you can be a breakthrough innovator.
The title of this book, "Cause a Disturbance," says it all, and it most assuredly will cause a disturbance in the way you think about business: your business.
Everyone knows--and everyone talks about--how important innovation is in the competitive battle to find, delight, and keep customers, yet far too few achieve it. As Tencer and Cardoso explain, "There's a big difference between an occasional spark of innovation and an eternal flame." But the reality is different; most firms struggle to consistently innovate. All that can change. Kick-start your business with attitude. Cause a disturbance
Whether your business is in transition or simply looking for an innovative spark, give it a lift with "Cause a Disturbance." Within these pages you will learn how innovation can change your business in simple steps through The 90% Rule(R) a straightforward philosophy that drives you to constantly ask "What's the next 10%? What's the next product, service, or process improvement that will create a continuously engaged customer base and strengthen my brand?"
Cause a disturbance in the way you think about innovation as you open your mind to the possibilities--and simplicity--of being innovative every day