Brand Vinci: Decoding Facets of Branding
Autor Pavan Padakien Limba Engleză Hardback – 31 aug 2017
Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during workshop and client engagements, this book demystifies branding concepts for brand owners, managers and students.
Preț: 48.44 lei
Preț vechi: 67.89 lei
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8.57€ • 10.05$ • 7.43£
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Specificații
ISBN-13: 9789386250506
ISBN-10: 9386250500
Pagini: 118
Dimensiuni: 110 x 178 mm
Editura: Bloomsbury Publishing
Colecția Bloomsbury India
Locul publicării:New Delhi, India
ISBN-10: 9386250500
Pagini: 118
Dimensiuni: 110 x 178 mm
Editura: Bloomsbury Publishing
Colecția Bloomsbury India
Locul publicării:New Delhi, India
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Recenzii
Pavan's book is a gentle delight that tells students how to treat brands, reminds practitioners how to continue treating brands and refreshes teachers with new brand lessons.
This is a strikingly original, well-branded work on branding. I recommend it to every entrepreneur as a primer on the subject; it is a must-read.
I always thought branding was for business school students. This book gives a good idea of what a brand could be missing or if it is doing very well for itself.
Brand Vinci is quite an enlightener, Pavan Padaki deals with the complex subject of Brand Management in a simple human way and has introduced new "P's" of marketing: Purpose, Perspective, Property and Protocol. A must read.
Understanding the reason 'why' for the brand's existence can indeed help brand builders look at the role their brand plays, beyond the immediate product or service. This book is a good read for brand builders for the variety of perspectives it brings.
This is a strikingly original, well-branded work on branding. I recommend it to every entrepreneur as a primer on the subject; it is a must-read.
I always thought branding was for business school students. This book gives a good idea of what a brand could be missing or if it is doing very well for itself.
Brand Vinci is quite an enlightener, Pavan Padaki deals with the complex subject of Brand Management in a simple human way and has introduced new "P's" of marketing: Purpose, Perspective, Property and Protocol. A must read.
Understanding the reason 'why' for the brand's existence can indeed help brand builders look at the role their brand plays, beyond the immediate product or service. This book is a good read for brand builders for the variety of perspectives it brings.