Cantitate/Preț
Produs
Total produse
Vezi coșul
Brand Positioning With Power de Robert S. Gordon

Brand Positioning With Power

Autor Robert S. Gordon
en Limba Engleză Paperback – 5 dec 2023
Offers a new take on Al Ries and Jack Trout’s original positioning concept. The book delivers measurable results because it is remarkably easy to use; uses a proven, systematic positioning process; and leverages exciting, practical real-world examples.
Citește tot Restrânge

Preț: 17668 lei

Puncte Express: 265

Carte disponibilă

Livrare economică 26 octombrie-09 noiembrie

Livrare prin curier în România Termenul estimat este afișat lângă disponibilitate.
Transport gratuit de la 40000 lei Plată online sau ramburs, în funcție de opțiunile comenzii.
Retur gratuit în 14 zile Comandă securizată și suport în română.
 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă

Specificații

ISBN-13: 9781637425510
ISBN-10: 1637425511
Pagini: 168
Dimensiuni: 152 x 229 x 9 mm
Greutate: 0.25 kg
Editura: Business Expert Press

Notă biografică

Robert S. (Rob) Gordon's career began in journalism, followed by decades in advertising, marketing and public relations. An expert marketer and talented copywriter, he's served executive roles in major ad agencies and healthcare institutions, as well as consulting with and supporting businesses small and large, including ADP, BMW, Humana, Astra-Zeneca, and Becton Dickinson. Rob has effectively employed positioning principles in dozens of situations-everything from product and program launches and relaunches, to large-and-small-scale promotional and public relations campaigns. He's worked on product naming, websites, video scripts, email projects, sales aids, print materials, etc. He holds a master's degree in writing from Queens College, CUNY and co-authored the novel, The Backstage Man.