Borderless Business: Managing the Far-Flung Enterprise
Editat de Clarence J. Mann, Klaus Götzen Limba Engleză Paperback – 30 iun 2006
From extending successful brands into exotic new markets to tapping talent in virtual teams to building ultra-complex supplier and distributor networks, today's executives and managers must consider the international implications of every decision they make. To put the magnitude of global business in context, consider that between 1820 and 1992 world population increased 5-fold, world income 40-fold, and world trade 540-fold. And in the past decade, the pace of change has only accelerated, with the Internet, for example, making connections instantaneous and ubiquitous-and global aspirations attainable for even the smallest of enterprises.
Certainly, globalization has its detractors, but for today's business leaders, the issue is not to debate the merits of globalization but to learn how to thrive in the global marketplace. In Borderless Business the authors tackle every major dimension of globalization -from marketing to human resource management to supply chains to accounting and finance-and demonstrate how these issues play out in a global context. Each chapter describes the new skills and competencies that managers must master in order to lead their companies in this environment, where every management challenge is amplified. Featuring current data and dozens of case examples and applications from around the world, Borderless Business will serve as a practical handbook for executives and managers and as an indispensable text for students of international business.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 228.47 lei 6-8 săpt. | |
| Bloomsbury Publishing – 30 iun 2006 | 228.47 lei 6-8 săpt. | |
| Hardback (1) | 451.83 lei 6-8 săpt. | |
| Bloomsbury Publishing – 30 iun 2006 | 451.83 lei 6-8 săpt. |
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Specificații
ISBN-13: 9780275992170
ISBN-10: 0275992179
Pagini: 368
Dimensiuni: 152 x 229 x 26 mm
Greutate: 0.6 kg
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
ISBN-10: 0275992179
Pagini: 368
Dimensiuni: 152 x 229 x 26 mm
Greutate: 0.6 kg
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
Cuprins
Foreword
Overview: Forces Shaping the Global Business Environment
SECTION I. FOCUSING ENTERPRISE OPERATIONS
Strategy in a Global Context
Marketing across the World
Managing Global Supply Networks
Human Resources Development Strategy
SECTION II. LEVERAGING THE ENVIRONMENT
Trade and Government relations
The Fragmented Legal Environment of Global Business
Managing Country Risk
SECTION III. ADDING ENTERPRISE VALUE
Managing Knowledge in the Extended Enterprise
International Accounting, Taxation, and Corporate Governance
Road Map To Changing Financial Environment
SECTION IV. MOBILIZING CREATIVITY AND COMMITMENT
The Global Leader
Cultivating Global Teams: Diversity Management Squared
Toward the Transnationalization of Corporate Culture
Ethics and Corporate Social Responsibility
Conclusions: An Emerging Global Management Paradigm
About the Editors and Contributors
Index
Overview: Forces Shaping the Global Business Environment
SECTION I. FOCUSING ENTERPRISE OPERATIONS
Strategy in a Global Context
Marketing across the World
Managing Global Supply Networks
Human Resources Development Strategy
SECTION II. LEVERAGING THE ENVIRONMENT
Trade and Government relations
The Fragmented Legal Environment of Global Business
Managing Country Risk
SECTION III. ADDING ENTERPRISE VALUE
Managing Knowledge in the Extended Enterprise
International Accounting, Taxation, and Corporate Governance
Road Map To Changing Financial Environment
SECTION IV. MOBILIZING CREATIVITY AND COMMITMENT
The Global Leader
Cultivating Global Teams: Diversity Management Squared
Toward the Transnationalization of Corporate Culture
Ethics and Corporate Social Responsibility
Conclusions: An Emerging Global Management Paradigm
About the Editors and Contributors
Index
Recenzii
Mann and G^Dotz present 14 papers in which authors from varied branches of management studies explore the challenges of globalization, whether those challenges call for a shift in management thinking, and the particular competencies and skills needed to address such challenges. Individual chapters explore these questions from the perspectives of marketing; supply networks; human resources development; trade and government regulations; the business legal environment; risk management; knowledge management; accounting, taxation, and corporate governance; finances; diversity management; corporate culture; and ethics and corporate social responsibility.