Big Brand Marketing: High Impact Strategies for Small Businesses
Autor Rhea Freemanen Limba Engleză Paperback – oct 2026
In an era where internet virality can make or break your business, original marketing is essential to your brand's success. Yet, it can be hard to gain the traction your brand deserves when you're a small team, on an even smaller budget. Big Brand Marketing breaks down big budget, original, and controversial marketing campaigns from around the globe, extracts what makes them special and successful, and offers key tips and advice that can work for businesses of any size, on any budget.
In this guide, Rhea Freeman distils a range of memorable and effective mega-budget marketing campaigns and gives you the tools to replicate their success - at a fraction of the cost. From Cadbury and Carlsberg, to Red Bull and Tony's Chocolonely, Big Brand Marketing features in-depth case studies and interviews with the real-life brains behind the campaigns, and demonstrates how you can utilize the lessons from these masters of storytelling for your own business.
Big brand marketing - but on a budget.
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Specificații
ISBN-13: 9781350592056
ISBN-10: 1350592056
Pagini: 224
Dimensiuni: 156 x 234 x 25 mm
Greutate: 0.45 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Business
Locul publicării:London, United Kingdom
ISBN-10: 1350592056
Pagini: 224
Dimensiuni: 156 x 234 x 25 mm
Greutate: 0.45 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Business
Locul publicării:London, United Kingdom
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Cuprins
Introduction
1 Going viral: The good, bad and ugly of virality
2 Humour: Laugh, connect, remember
3 Let's work together: Strategic collaborations: Grow reach and reputation
4 Partnerships and sponsorships: Alignment drives big gains
5 Leading the way: Founder-led content: A secret weapon
6 Own the media: Be the source
7 Big issues: Emotive topics can matter to brands
8 Product placement: Alignment reaps big rewards
9 Challenging preconceptions: Defy the norm, show your values
10 Going hard: Going all in creates a groundswell
11 Going 360: Multi-platform = something for everyone
12 Working with influencers to show values and boost reach
13 Endorsement and celebrity: Alignment and association
14 Taglines: Short and to the point
15 Nostalgia: Using the past to impact today
16 Reacting to trends: Which to jump on, and which to avoid
17 Storytelling: Telling tales is more than marketing
18 Community: When you're in it together, everyone can win
19 Right place, right time: How timing plays a key part in success and failure
20 Shock and surprise: Delivering the unexpected for impact
21 Be bold: It might seem random, but there's always a thread
22 Experiential: Immersion unlocks deeper opportunities
23 Authenticity and relatability: Why telling the whole truth can inspire connection
24 Visual effects: Utilizing AI and CGI for the right reasons, not just to cut corners
25 Data: How to tap into the core metrics that influence the creative
Conclusion
1 Going viral: The good, bad and ugly of virality
2 Humour: Laugh, connect, remember
3 Let's work together: Strategic collaborations: Grow reach and reputation
4 Partnerships and sponsorships: Alignment drives big gains
5 Leading the way: Founder-led content: A secret weapon
6 Own the media: Be the source
7 Big issues: Emotive topics can matter to brands
8 Product placement: Alignment reaps big rewards
9 Challenging preconceptions: Defy the norm, show your values
10 Going hard: Going all in creates a groundswell
11 Going 360: Multi-platform = something for everyone
12 Working with influencers to show values and boost reach
13 Endorsement and celebrity: Alignment and association
14 Taglines: Short and to the point
15 Nostalgia: Using the past to impact today
16 Reacting to trends: Which to jump on, and which to avoid
17 Storytelling: Telling tales is more than marketing
18 Community: When you're in it together, everyone can win
19 Right place, right time: How timing plays a key part in success and failure
20 Shock and surprise: Delivering the unexpected for impact
21 Be bold: It might seem random, but there's always a thread
22 Experiential: Immersion unlocks deeper opportunities
23 Authenticity and relatability: Why telling the whole truth can inspire connection
24 Visual effects: Utilizing AI and CGI for the right reasons, not just to cut corners
25 Data: How to tap into the core metrics that influence the creative
Conclusion
Recenzii
Rhea cuts through the noise and theory to deliver accurate and game changing insight.
Even as someone who spends an inordinate amount of time studying internet culture, I learnt so much from this book. It's packed with examples, uses compelling evidence and leaves the audience with so many insights.
This book is like having access to the best and brightest marketing brains and strategies in the palm of your hand. Whether you have a David or a Goliath marketing budget this book gives you the know-hows, the know-nots, and everything between to ensure your marketing stops the scroll in its tracks. Rhea's book removes the guesswork from your marketing strategy and provides diverse examples from far and wide, that you can't fail but to learn from. A must read (...and then read again!).
It is no longer enough to know the 4Ps and other outdated marketing paradigms. This is a new age for marketing where simplicity no longer works. It is easy on the eye and fun to read but it's not afraid to rubbish the status quo. The book is full of successful campaigns and the lessons to be learnt from studying the reasons behind their success. A must-read for marketing professionals and Masters and Doctoral students.
A highly practical, accessible and usable guide for founders who want to leverage the power of marketing without having the biggest budget. Rhea Freeman demystifies what makes campaigns work, and how to apply those lessons for impact.
A warm, practical book that does the thing I always want marketing writing to do: it shows you the working. Rhea doesn't just admire campaigns from the outside, she finds out how it was done and turns those into ideas a business with any budget can use.
There are lots of small businesses who are eager to grow, and Big Brand Marketing is their essential read to making that happen. Rhea breaks down superstar marketing campaigns into practical and digestible chapters, and inspires small businesses to have a bigger influence - on a budget.
Even as someone who spends an inordinate amount of time studying internet culture, I learnt so much from this book. It's packed with examples, uses compelling evidence and leaves the audience with so many insights.
This book is like having access to the best and brightest marketing brains and strategies in the palm of your hand. Whether you have a David or a Goliath marketing budget this book gives you the know-hows, the know-nots, and everything between to ensure your marketing stops the scroll in its tracks. Rhea's book removes the guesswork from your marketing strategy and provides diverse examples from far and wide, that you can't fail but to learn from. A must read (...and then read again!).
It is no longer enough to know the 4Ps and other outdated marketing paradigms. This is a new age for marketing where simplicity no longer works. It is easy on the eye and fun to read but it's not afraid to rubbish the status quo. The book is full of successful campaigns and the lessons to be learnt from studying the reasons behind their success. A must-read for marketing professionals and Masters and Doctoral students.
A highly practical, accessible and usable guide for founders who want to leverage the power of marketing without having the biggest budget. Rhea Freeman demystifies what makes campaigns work, and how to apply those lessons for impact.
A warm, practical book that does the thing I always want marketing writing to do: it shows you the working. Rhea doesn't just admire campaigns from the outside, she finds out how it was done and turns those into ideas a business with any budget can use.
There are lots of small businesses who are eager to grow, and Big Brand Marketing is their essential read to making that happen. Rhea breaks down superstar marketing campaigns into practical and digestible chapters, and inspires small businesses to have a bigger influence - on a budget.