Behavioral Economics For Dummies (For Dummies) de Morris Altman

Behavioral Economics For Dummies: For Dummies

Morris Altman

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational.

Citește tot Restrânge

Din seria For Dummies

Preț: 116^.47 lei
Preț: 185^.29 lei
Preț: 61^.28 lei
Preț: 162^.69 lei
Preț: 128^.09 lei
Preț: 113^.14 lei
Preț: 112^.85 lei
Preț: 113^.05 lei
20%

Preț: 170^.76 lei
Preț: 162^.76 lei
20%

Preț: 170^.53 lei
Preț: 159^.93 lei
Preț: 113^.25 lei
20%

Preț: 170^.48 lei
20%

Preț: 137^.55 lei
Preț: 154^.61 lei
Preț: 124^.53 lei
Preț: 127^.13 lei
Preț: 293^.21 lei
Preț: 154^.68 lei
20%

Preț: 192^.01 lei
20%

Preț: 259^.85 lei
20%

Preț: 135^.73 lei
Preț: 232^.02 lei
Preț: 217^.35 lei
Preț: 133^.80 lei
20%

Preț: 154^.97 lei
20%

Preț: 247^.92 lei
Preț: 146^.99 lei
20%

Preț: 231^.28 lei
20%

Preț: 207^.06 lei
Preț: 166^.92 lei
20%

Preț: 186^.51 lei
20%

Preț: 136^.11 lei
Preț: 161^.54 lei
20%

Preț: 170^.06 lei
Preț: 160^.23 lei
20%

Preț: 94^.32 lei
Preț: 206^.45 lei
Preț: 199^.76 lei
20%

Preț: 182^.55 lei
20%

Preț: 73^.57 lei
Preț: 147^.54 lei
Preț: 125^.80 lei
Preț: 113^.89 lei
20%

Preț: 75^.81 lei
Preț: 161^.43 lei
20%

Preț: 171^.47 lei
Preț: 133^.23 lei
20%

Preț: 185^.33 lei

Cuprins

Introduction 1 Part I: Introducing Behavioral Economics: The Science of Making Real-World Choices 7 Chapter 1: Decoding Behavioral Economics 9 Chapter 2: Getting Real about Assumptions 19 Chapter 3: Neuroeconomics: Exploring the Brain for Economic Analysis 41 Chapter 4: Why Incentives and Markets Matter, but Money Isn't Everything 65 Part II: Understanding Choice 89 Chapter 5: Exploring the Limits to Free Choice 91 Chapter 6: Quick and Simple Heuristics and Real-World Decision Making 107 Chapter 7: How the Framing of Choices Affects Decision Making 131 Chapter 8: How Norms, Peers, History, and Culture Influence Choice 153 Chapter 9: Why Gender, Children, and Age Matter for Economic Analysis 167 Part III: Growing the Economic Pie: The Economic Importance of Ethics, Well-Being, and Culture 181 Chapter 10: Why Smart People Pay Taxes, Recycle, and Even Break the Law 183 Chapter 11: Labor Supply in the Real World 197 Chapter 12: The Black Box of the Firm: Human Relationships and Productivity 215 Chapter 13: The Good Economy: How Ethical Behavior Can Grow the Economy 229 Chapter 14: Why Institutions Matter 243 Part IV: When Bubbles and Busts and Inefficiencies Are Possible: Some Behavioral Insights into the Strange World of Economic Reality 257 Chapter 15: Deciphering Behavioral Finance 259 Chapter 16: Looking into Recessions and Depressions 275 Chapter 17: The Art and Science of Happiness: Can You Be Happy without More Money? 291 Part V: The Part of Tens 309 Chapter 18: Ten (Or So) Key Public Policy Implications of Behavioral Economics 311 Chapter 19: Ten (Or So) Experiments in Behavioral Economics 321 Chapter 20: Ten Decision-Making Lessons from Behavioral Economics 333 Index 341