As marketing professionals work to relate their products and services to prospects and customers, marketers often overlook one of the most powerful methods to connect with their market: Direct Response Marketing. In BE DIRECT: Why Direct Response Must Be an Arrow in Your Marketing Quiver, TaCito shares how direct response marketing continues to prove to be an effective method for you to acquire new clients, retain existing clients, and identify new prospects. While some advertising can be passive, direct response marketing asks for an active response from your ideal prospect. Anthony outlines the basics of direct response marketing, how it differs from traditional advertising, and how it generates the results and measurable returns that you expect from your ad dollars even in the digital age of marketing. Consumers are becoming desensitized to marketing as they are constantly being bombarded with messaging. Embrace BE DIRECT and the tenets of direct response marketing, and you will discover how to find valuable customers and clients that are eager to engage with your business.