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B2B Influencer Marketing de Nick Bennett

B2B Influencer Marketing

Autor Nick Bennett
en Limba Engleză Paperback – 31 dec 2024
A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns that deliver real business results.
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Specificații

ISBN-13: 9781398615281
ISBN-10: 1398615285
Pagini: 314
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.48 kg
Editura: Kogan Page

Notă biografică

Nick Bennett is TACK's Co-Founder and Chief Customer Officer, a seasoned B2B marketer with over a decade of experience in the tech industry. Based near Boston, Massachusetts, Nick specializes in go-to-market strategies, championing a people-first approach to foster meaningful connections and drive revenue growth. As an advocate for integrating the creator economy into B2B marketing, Nick brings unique insights from his experience both as a creator collaborating with B2B brands and as a B2B professional partnering with creators. He is the author of the People-First GTM Newsletter, delivering weekly insights on aligning go-to-market strategies with modern buying behaviors. Nick also co-hosts the GTM News Desk podcast with Mark Kilens, discussing essential B2B Go-to-Market trends and strategies. Through these platforms, Nick continues to share his expertise and advocate for people-centric approaches in the B2B landscape.