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Advances in Business and Management Forecasting de Kenneth D. Lawrence

Advances in Business and Management Forecasting: Advances in Business and Management Forecasting

Autor Kenneth D. Lawrence, Ronald K. Klimberg
en Limba Engleză Hardback – 15 noi 2011
Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models.
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Specificații

ISBN-13: 9780857249593
ISBN-10: 0857249592
Pagini: 208
Dimensiuni: 155 x 234 x 584 mm
Greutate: 0.48 kg
Editura: Emerald Publishing
Seria Advances in Business and Management Forecasting

Notă biografică

Kenneth D. Lawrence is a Professor of Management Science and Business Analytics at the Tuchman School of Management at the New Jersey Institute of Technology. Dr. Lawrence's professional employment includes over 20 years of technical management experience with AT&T as Director, Decision Support Systems and Marketing Demand Analysis, Hoffmann-La Roche, Inc., Prudential Insurance, and the U. S. Army in forecasting, marketing planning and research, statistical analysis and operations research. His professional experience is reflected in his research which has been cited in 267 journals, including: Computers and Operations Research, International Journal of Forecasting and the Journal of Marketing. Ronald Klimberg is a Professor in the Decision and System Sciences Department of the Haub School of Business at Saint Joseph's University. He received his B.S. in Information Systems from the University of Maryland, his M.S. in Operations Research from George Washington University, and his Ph.D. in Systems Analysis and Economics for Public Decision-Making from the Johns Hopkins University. Ron was the 2007 recipient of the Tengelmann Award for his excellence in scholarship, teaching, and research. His research has been focused in the areas of efficiency analysis, forecasting, location, multiple criteria problems and visualizations.

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Volume 12 presents studies in the application of forecasting methodologies to such areas as supply chain, health care, prospecting for donations from university alumni, and the use of clustering and regression in forecasting. The orientation of this volume is for business applications for both the researcher and the practitioner of forecasting.