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Advances in Business and Management Forecasting de Kenneth D. Lawrence

Advances in Business and Management Forecasting

Autor Kenneth D. Lawrence, Ronald K. Klimberg
en Limba Engleză Hardback – 25 aug 2010
Advances in Business and Management Forecasting is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. An accurate, robust forecast is critical to effective decision making. It is the hope and direction of the research annual to become an applications and practitioner-oriented publication. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of
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Specificații

ISBN-13: 9780857242013
ISBN-10: 0857242016
Pagini: 256
Dimensiuni: 165 x 235 x 24 mm
Greutate: 0.5 kg
Editura: Emerald Publishing

Notă biografică

Kenneth D. Lawrence is a Professor of Management Science and Business Analytics at the Tuchman School of Management at the New Jersey Institute of Technology. Dr. Lawrence's professional employment includes over 20 years of technical management experience with AT&T as Director, Decision Support Systems and Marketing Demand Analysis, Hoffmann-La Roche, Inc., Prudential Insurance, and the U. S. Army in forecasting, marketing planning and research, statistical analysis and operations research. His professional experience is reflected in his research which has been cited in 267 journals, including: Computers and Operations Research, International Journal of Forecasting and the Journal of Marketing. Ronald Klimberg is a Professor in the Decision and System Sciences Department of the Haub School of Business at Saint Joseph's University. He received his B.S. in Information Systems from the University of Maryland, his M.S. in Operations Research from George Washington University, and his Ph.D. in Systems Analysis and Economics for Public Decision-Making from the Johns Hopkins University. Ron was the 2007 recipient of the Tengelmann Award for his excellence in scholarship, teaching, and research. His research has been focused in the areas of efficiency analysis, forecasting, location, multiple criteria problems and visualizations.

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Volume 12 presents studies in the application of forecasting methodologies to such areas as supply chain, health care, prospecting for donations from university alumni, and the use of clustering and regression in forecasting. The orientation of this volume is for business applications for both the researcher and the practitioner of forecasting.