Activate Brand Purpose – How to Harness the Power of Movements to Transform Your Company

Chapter - 00: Introduction; Chapter - 01: A call to arms - How to activate purpose with Movement Thinking; Chapter - 02: The business case for activating purpose; Chapter - 03: Moving to Movement Thinking; Chapter - 04: Change the company with a movement, not a mandate; Chapter - 05: Movement Inside - Galvanizing the people that matter inside your brand; Chapter - 06: Movement Outside - New marketing, branding and advertising for a new customer culture; Chapter - 07: Purpose Power Index - New winners and laggards; Chapter - 08: How movement increases a merger's chances of success; Chapter - 09: How Movement Thinking fosters collaboration; Chapter - 10: Mahindra Rise - A decade of movement; Chapter - 11: How to be a galvanizer;