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Words That Work de Frank Luntz

Words That Work

Autor Frank Luntz
en Limba Engleză Paperback – aug 2008
A behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for and even what they believe. With chapters like The 10 Rules of Effective Language and 21 Words and Phrases for the 21st Century, Luntz examines how choosing the right words is essential to getting what people want. Now with an all-new chapter on the language of the 2008 Presidential elections.
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  Grand Central Publishing – aug 2008 10455 lei  3-5 săpt.
Hardback (1) 18579 lei  3-5 săpt.
  Hachette Book Group – mar 2007 18579 lei  3-5 săpt.

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Specificații

ISBN-13: 9781401309299
ISBN-10: 1401309291
Pagini: 368
Dimensiuni: 135 x 204 x 24 mm
Greutate: 0.31 kg
Ediția:Revizuită
Editura: Grand Central Publishing
Locul publicării:New York, United States

Descriere

A behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for and even what they believe. With chapters like The 10 Rules of Effective Language and 21 Words and Phrases for the 21st Century, Luntz examines how choosing the right words is essential to getting what people want. Now with an all-new chapter on the language of the 2008 Presidential elections.