Why Start-Ups Fail: Avoiding the traps on the path to commercial success
Autor Bernie Bulkinen Limba Engleză Hardback – 3 mai 2026
From technology to the market, from leadership to money, there are numerous reasons why your start-up will fail. Bernie Bulkin - who has been at both sides of the investment table - guides you through the six major reasons why start-ups fail, and how to avoid them.
Instead of accepting failure as inevitable, this book breaks down the main reasons why start-ups fail and how to turn them on their head. Whether you're a founder or an investor, if you're going to put in the time, money, and effort to ensure a company succeeds, you should go in with your eyes open. Bernie's common-sense approach offers the experience of a venture capitalist who has been there and done that.
Leadership at all levels makes a difference. Using real-life examples, and applying behavioural economics to venture decision-making, Why Start-Ups Fail spotlights what founders most often lack, and shares the who, how, and why of making a start-up succeed and avoiding the traps blocking your path to commercial success.
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Specificații
ISBN-13: 9781399430227
ISBN-10: 139943022X
Pagini: 240
Dimensiuni: 156 x 234 x 25 mm
Greutate: 0.45 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom
ISBN-10: 139943022X
Pagini: 240
Dimensiuni: 156 x 234 x 25 mm
Greutate: 0.45 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom
Cuprins
Preface
Chapter 1: The horrible premise of a business based on failure
Chapter 2: The world of start-ups and their backers
Chapter 3: The first cause of failure - the technology doesn't work
Chapter 4: The second cause of failure - the market
Chapter 5: The third cause of failure - missing engineers
Chapter 6: The fourth cause of failure - leadership
Chapter 7: The fifth cause - the board fails the company
Chapter 8: The sixth cause - money or the lack of it
Chapter 9: This, that, and the other thing
Chapter 10: We can do this better
Chapter 11: Could this actually work?
Chapter 1: The horrible premise of a business based on failure
Chapter 2: The world of start-ups and their backers
Chapter 3: The first cause of failure - the technology doesn't work
Chapter 4: The second cause of failure - the market
Chapter 5: The third cause of failure - missing engineers
Chapter 6: The fourth cause of failure - leadership
Chapter 7: The fifth cause - the board fails the company
Chapter 8: The sixth cause - money or the lack of it
Chapter 9: This, that, and the other thing
Chapter 10: We can do this better
Chapter 11: Could this actually work?
Recenzii
Bernie Bulkin distils decades of experience into his lively analysis of causes of start-up failure, many of which resonate with me. Entrepreneurs and investors will find his discussion of strategy and behavioural economics particularly valuable... if they take the time to read, digest and practise the lessons in there.
Why Start-Ups Fail is enormously relevant to all involved in start-ups. These are wise words to steer you through perilous waters, identifying six main, and avoidable, causes of failure. His analysis of the skills and competences required of leaders is essential reading, alongside the focus on securing an effective focused board involving people with diverse experience. Concise, relevant and beautifully written; yet again, Bernie Bulkin has produced an accessible volume that all should read.
Bernie Bulkin reframes the venture-capital mindset with the precision of a scientist and the empathy of a mentor. Why Start-Ups Fail isn't about postmortems; it's about pattern recognition - how to turn the most common traps of technology, money, and ego into opportunities for growth and resilience. He shows how the start-up world's "culture of failure" is not destiny but a design flaw. This book belongs in every accelerator, boardroom, and MBA syllabus concerned with building businesses that actually last.
If you are starting a business and put this book back on the shelf without reading it, your chances of failure just went up. Be smart - read it and act on it. There is a lifetime's wisdom here written just for you.
Essential reading for those passionate, energetic types driven to lead, invest in or oversee start-ups and early-stage businesses. Bernie Bulkin has distilled a lifetime of experience into a highly readable text packed with sage advice.
Bernie weaves a great deal of experience into each powerful set of lessons. He analyses some really eye-opening failures, to help investors and start-ups avoid doing it again! I'm buying my whole team their own copies.
With precision and deep humanity, Bernie charts the critical areas that doom most ventures, then crucially offers practical pathways not merely to avoid them but to translate setbacks into momentum. By treating early stumbles as tuition and incremental wins as the compound interest of greatness, he delivers a guide that is as grounded as it is galvanizing. For any founder or investor intent on turning bold ideas into lasting enterprises, this book is an essential companion.
From a founder and VC perspective, I believe Bernie Bulkin captures what most founders learn only after painful experience and what most investors never learn at all. Why Start-Ups Fail is a powerful guide for anyone determined to create real, lasting value and increase the odds of real success.
Must read for budding entrepreneurs as well as grizzled investors - with deep insights and pragmatic advice to accelerate success and make failure an exception.
Bernie's wealth of experience shines through clearly. He delivers a number of gems, including "you should spend very little of your effort on the size of the market, and a lot of it on the structure of the market", making the book a great read for thoughtful founders and investors.
For anyone entering the start-up world, this book is a must-read foundation course - compiling decades of learnings into a very accessible and valuable guidebook. Most start-up writing focuses on the heroic success stories. Bernie, instead, critically examines what makes companies fail. Knowing what to avoid, knowing what to challenge and knowing where the failure points are will vastly improve the probability of success for companies and their investors. This is required reading for founders, executives and investors.
Bernie Bulkin brings the wisdom of his vast experience in highlighting the main causes for start-up failure and how to avoid them. A book every founder and venture investor needs to read.
Why Start-Ups Fail is enormously relevant to all involved in start-ups. These are wise words to steer you through perilous waters, identifying six main, and avoidable, causes of failure. His analysis of the skills and competences required of leaders is essential reading, alongside the focus on securing an effective focused board involving people with diverse experience. Concise, relevant and beautifully written; yet again, Bernie Bulkin has produced an accessible volume that all should read.
Bernie Bulkin reframes the venture-capital mindset with the precision of a scientist and the empathy of a mentor. Why Start-Ups Fail isn't about postmortems; it's about pattern recognition - how to turn the most common traps of technology, money, and ego into opportunities for growth and resilience. He shows how the start-up world's "culture of failure" is not destiny but a design flaw. This book belongs in every accelerator, boardroom, and MBA syllabus concerned with building businesses that actually last.
If you are starting a business and put this book back on the shelf without reading it, your chances of failure just went up. Be smart - read it and act on it. There is a lifetime's wisdom here written just for you.
Essential reading for those passionate, energetic types driven to lead, invest in or oversee start-ups and early-stage businesses. Bernie Bulkin has distilled a lifetime of experience into a highly readable text packed with sage advice.
Bernie weaves a great deal of experience into each powerful set of lessons. He analyses some really eye-opening failures, to help investors and start-ups avoid doing it again! I'm buying my whole team their own copies.
With precision and deep humanity, Bernie charts the critical areas that doom most ventures, then crucially offers practical pathways not merely to avoid them but to translate setbacks into momentum. By treating early stumbles as tuition and incremental wins as the compound interest of greatness, he delivers a guide that is as grounded as it is galvanizing. For any founder or investor intent on turning bold ideas into lasting enterprises, this book is an essential companion.
From a founder and VC perspective, I believe Bernie Bulkin captures what most founders learn only after painful experience and what most investors never learn at all. Why Start-Ups Fail is a powerful guide for anyone determined to create real, lasting value and increase the odds of real success.
Must read for budding entrepreneurs as well as grizzled investors - with deep insights and pragmatic advice to accelerate success and make failure an exception.
Bernie's wealth of experience shines through clearly. He delivers a number of gems, including "you should spend very little of your effort on the size of the market, and a lot of it on the structure of the market", making the book a great read for thoughtful founders and investors.
For anyone entering the start-up world, this book is a must-read foundation course - compiling decades of learnings into a very accessible and valuable guidebook. Most start-up writing focuses on the heroic success stories. Bernie, instead, critically examines what makes companies fail. Knowing what to avoid, knowing what to challenge and knowing where the failure points are will vastly improve the probability of success for companies and their investors. This is required reading for founders, executives and investors.
Bernie Bulkin brings the wisdom of his vast experience in highlighting the main causes for start-up failure and how to avoid them. A book every founder and venture investor needs to read.