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Wharton on Dynamic Competitive Strategy de George S. Day

Wharton on Dynamic Competitive Strategy

Editat de George S. Day, David J Reibstein
en Limba Engleză Hardback – 2 mai 1997
Die Wharton Business School ist die älteste Institution ihrer Art in Amerika und eine der bestangesehenen der Welt. Ein Expertenteam aus fünf verschiedenen Fachgebieten in Wharton diskutiert hier eine der wichtigsten Fragen für ein Unternehmen der Gegenwart - die Sicherung der Wettbewerbsfähigkeit. Neueste Konzepte kreativer Strategien werden vorgestellt.
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Specificații

ISBN-13: 9780471172079
ISBN-10: 0471172073
Pagini: 480
Dimensiuni: 157 x 235 x 33 mm
Greutate: 0.93 kg
Ediția:New.
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Managers at any company whose performance depend on the actions of competitors, Consultants who help shape competetive strategy, Securities Analysts and Professional Investors who need to improve their understanding of the prospects of individual companies and entire industries, MBA Students and Management and Marketing Faculty of College Business Departments interested in the latest info on Competitive Strategy.

Descriere

WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape.