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Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching

Autor Kevin Allocca
en Limba Engleză Paperback – 25 ian 2018
From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our worldWhat we watch, create, upload, follow, subscribe to and share matters - It reveals more about ourselves and our society than we could imagine. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. Its viral fads, endless tutorials and colourful personalities provide us with surprisingly profound insight into human nature - in all its glory and ignominy.Through rousing and illuminating behind-the-scenes looks at beloved videos and famous trends, Videocracy reveals internet video's massive influence in our world, explains how awkward dance moves become global phenomena and paints a vivid, multi-layered and unexpected portrait of modern culture.
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Specificații

ISBN-13: 9781408880272
ISBN-10: 140888027X
Pagini: 352
Ilustrații: B&W illustrations throughout, including screen shots, charts, and graphs.
Dimensiuni: 135 x 216 x 28 mm
Greutate: 0.39 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Publishing
Locul publicării:London, United Kingdom

Caracteristici

Tremendous platform: Kevin Allocca's TedTalk, 'Why Videos Go Viral', has been watched two million times. As YouTube's spokesperson, he speaks regularly to thousands of people around the globe and has been interviewed in most major national media in the US, including the TODAY Show, Good Morning America and All Things Considered, among others.

Notă biografică

Kevin Allocca is Head of Culture and Trends at YouTube, where he has spent more than seven years tracking and explaining trending phenomena. He is one of the world's leading experts on viral video. Allocca has given conference keynotes around the world on web video culture, including a TED Talk that has been viewed more than two million times. He's also obsessed over more videos than every teenager and serial workplace procrastinator you've ever met. He lives in New York City. @shockallocca

Recenzii

A fascinating and illuminating book. Essential reading for everyone who wants to understand the surprising power and reach of internet video
Refreshingly, the author offers more than just a history of YouTube; he takes on the role of anthropologist as he riffs on the current state of popular culture and content consumption ... An insightful look into the inner workings of YouTube and its wide-ranging influence
Allocca gleans cogent insights into the human psyche from his analysis of popular clips, vlogs, and communities on YouTube ... An entertaining overview of a popular digital platform
If video is the future of communication and entertainment, this book is a road map to the future. Inside are clues to creating better ads, music, comedy, education, and yes, cat videos
Offering an insightful and nostalgic backstage tour, Kevin Allocca reveals how YouTube tells our collective story
Breezy and packed with stories about fun viral videos
Allocca tells us pretty much everything we might want to know about YouTube, from the ridiculous numbers (the pop song Gangnam Style has been watched more than two billion times) to the effect YouTube has had on politics, policing, advertising, and television . This book certainly makes you think, not just about YouTube, or even the internet, but about the history of culture