Video Marketing
Autor Jon Mowaten Limba Engleză Hardback – 31 aug 2021
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 233.67 lei 6-8 săpt. | +40.68 lei 5-11 zile |
| Kogan Page – 31 aug 2021 | 233.67 lei 6-8 săpt. | +40.68 lei 5-11 zile |
| Hardback (1) | 455.20 lei 6-8 săpt. | |
| Kogan Page – 31 aug 2021 | 455.20 lei 6-8 săpt. |
Preț: 455.20 lei
Preț vechi: 511.45 lei
-11% Nou
Puncte Express: 683
Preț estimativ în valută:
80.55€ • 94.45$ • 70.74£
80.55€ • 94.45$ • 70.74£
Carte tipărită la comandă
Livrare economică 09-23 februarie 26
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781398601161
ISBN-10: 1398601160
Pagini: 288
Dimensiuni: 156 x 234 x 24 mm
Greutate: 0.59 kg
Ediția:2nd edition
Editura: Kogan Page
ISBN-10: 1398601160
Pagini: 288
Dimensiuni: 156 x 234 x 24 mm
Greutate: 0.59 kg
Ediția:2nd edition
Editura: Kogan Page
V-ar putea interesa
-
Fundamentals of SalesNathan YoungPreț: 59.87 lei -
Stop Yelling Start SellingMR Andrei MungiuPreț: 40.30 lei -
SalesRoss ElkinsPreț: 58.82 lei -
How to NetworkHeidi ThornePreț: 91.32 lei -
Who's Paying for LunchDr Tamara HowardPreț: 185.69 lei -
Vergiss Das VerkaufenDylan WattsPreț: 66.18 lei -
How to Make People Believe YouBryan WestraPreț: 205.48 lei -
Practical Sales Ideas for Small BusinessSteven ImkePreț: 61.67 lei -
A Short Course in Sales HypnosisBryan WestraPreț: 148.07 lei -
Forget about SellingDylan WattsPreț: 75.35 lei -
A Salesman ForeverCarson HeadyPreț: 108.34 lei -
The Art of Selling and Organizational ProductivityAdrian Davieson PhdPreț: 107.34 lei -
Authority SellingMike Saunders MbaPreț: 313.86 lei
Cuprins
Section - ONE: Video marketing strategy - An introduction; Chapter - 01: What is video marketing?; Chapter - 02: Why video marketing works; Chapter - 03: Understand your audience; Chapter - 04: Video types and platforms; Section - TWO: Creating great videos; Chapter - 05: The basics of video marketing; Chapter - 06: Planning effective video campaigns; Chapter - 07: Storytelling and creative that changes behaviour; Chapter - 08: Activation, measurement and testing; Chapter - 09: Buying media space on ad networks and social media; Chapter - 10: The dark underbelly of video advertising - How to avoid losing money; Section - THREE: DIY video projects; Chapter - 11: Filming and editing; Chapter - 12: Filming on a smartphone and DSLRs; Section - FOUR: Creating effective video campaigns; Chapter - 13: Steps 1 and 2 - Where your brand content is now and setting goals; Chapter - 14: Step 3 - Content planning and programming strategy; Chapter - 15: Step 4 - Building the perfect content hub; Chapter - 16: Step 5 - Creating high-volume video content - And making it easy; Chapter - 17: Step 6 - Multi-video campaign activation and testing (how to grow ROI)