Video Marketing de Jon Mowat

Video Marketing

Jon Mowat

Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales.

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Toate formatele și edițiile

	Preț	Express
Paperback (1)	251^.10 lei 22-36 zile	+23^.29 lei 5-11 zile
Kogan Page – 31 aug 2021	251^.10 lei 22-36 zile	+23^.29 lei 5-11 zile
Hardback (1)	456^.60 lei 43-57 zile
Kogan Page – 31 aug 2021	456^.60 lei 43-57 zile

Cuprins

Section - ONE: Video marketing strategy - An introduction; Chapter - 01: What is video marketing?; Chapter - 02: Why video marketing works; Chapter - 03: Understand your audience; Chapter - 04: Video types and platforms; Section - TWO: Creating great videos; Chapter - 05: The basics of video marketing; Chapter - 06: Planning effective video campaigns; Chapter - 07: Storytelling and creative that changes behaviour; Chapter - 08: Activation, measurement and testing; Chapter - 09: Buying media space on ad networks and social media; Chapter - 10: The dark underbelly of video advertising - How to avoid losing money; Section - THREE: DIY video projects; Chapter - 11: Filming and editing; Chapter - 12: Filming on a smartphone and DSLRs; Section - FOUR: Creating effective video campaigns; Chapter - 13: Steps 1 and 2 - Where your brand content is now and setting goals; Chapter - 14: Step 3 - Content planning and programming strategy; Chapter - 15: Step 4 - Building the perfect content hub; Chapter - 16: Step 5 - Creating high-volume video content - And making it easy; Chapter - 17: Step 6 - Multi-video campaign activation and testing (how to grow ROI)