Cantitate/Preț
Produs

Use of Market Data in the Recruitment of High Potentials: Segmentation and Targeting in Human Resources in the Pharmaceutical Industry

De (autor)
Notă GoodReads:
en Limba Engleză Paperback – 26 Jun 2015
In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high potentials; the scarcity of these groups of high potentials in the market; the attitudes, opinions, and strategies within human resources; and the technological capabilities. Depending on the situation, different recruitment instruments are used to recruit high potentials. However, the interviewees did not use an explicit high potential recruitment profile, though they implicitly search for varying combinations of high-potential characteristics such as: intelligence and agility, engagement, the ability to perform in various environments, and the ability to manage one’s energy levels.
Citește tot Restrânge

Preț: 39607 lei

Preț vechi: 42135 lei
-6%

Puncte Express: 594

Preț estimativ în valută:
7667 9123$ 6531£

Carte tipărită la comandă

Livrare economică 20 septembrie-04 octombrie
Livrare express 12-19 august pentru 10409 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783658103750
ISBN-10: 3658103752
Pagini: 224
Ilustrații: 8 schwarz-weiße Abbildungen, 11 schwarz-weiße Tabellen
Dimensiuni: 148 x 210 x 17 mm
Greutate: 0.3 kg
Ediția: 2015
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Locul publicării: Wiesbaden, Germany

Public țintă

Research

Cuprins

Management and Identification of High Potentials.- Marketing Concepts.- Marketing within Human Resources.- Market Research.- Contingency Theory.- Implications for Recruiters and Corporate HR.

Notă biografică

Dr. Jan Posthumus received his PhD from the International School of Management in Paris. He is now a guest lecturer at the Baden-Wuerttemberg Cooperative State University Loerrach, Germany.

Textul de pe ultima copertă

In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high potentials; the scarcity of these groups of high potentials in the market; the attitudes, opinions, and strategies within human resources; and the technological capabilities. Depending on the situation, different recruitment instruments are used to recruit high potentials. However, the interviewees did not use an explicit high potential recruitment profile, though they implicitly search for varying combinations of high-potential characteristics such as: intelligence and agility, engagement, the ability to perform in various environments, and the ability to manage one’s energy levels.
Contents
  • Management and Identification of High Potentials
  • Marketing Concepts
  • Marketing within Human Resources
  • Market Research
  • Contingency Theory
  • Implications for Recruiters and Corporate HR
Target Groups
  • Researchers, students, and practitioners in the fields of management, marketing, market research and human resources.
The Author
Dr. Jan Posthumus received his PhD from the International School of Management in Paris. He is now a guest lecturer at the Baden-Wuerttemberg Cooperative State University Loerrach, Germany.

Caracteristici

Publication in the field of economic sciences.