Transforming the B2B Buyer Journey – Maximize brand value, improve conversion rates and build loyalty
Autor Antonia Wadeen Limba Engleză Paperback – 2 mar 2023
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 250.08 lei 3-5 săpt. | +19.81 lei 6-12 zile |
| Kogan Page – 2 mar 2023 | 250.08 lei 3-5 săpt. | +19.81 lei 6-12 zile |
| Hardback (1) | 701.45 lei 6-8 săpt. | |
| Kogan Page – 2 mar 2023 | 701.45 lei 6-8 săpt. |
Preț: 250.08 lei
Nou
Puncte Express: 375
Preț estimativ în valută:
44.25€ • 51.61$ • 38.86£
44.25€ • 51.61$ • 38.86£
Carte disponibilă
Livrare economică 26 decembrie 25 - 09 ianuarie 26
Livrare express 11-17 decembrie pentru 29.80 lei
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781398606807
ISBN-10: 1398606804
Pagini: 232
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.48 kg
Editura: Kogan Page
ISBN-10: 1398606804
Pagini: 232
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.48 kg
Editura: Kogan Page
V-ar putea interesa
-
-27%Preț: 717.75 lei983.22 lei -
Fashion Figures: How Missy the Mathlete Made the CutMelissa A. BorzaPreț: 77.06 lei -
IOC IT In Investment Operations Syllabus Version 8BPP Learning MediaPreț: 160.89 lei -
-23%Preț: 1847.86 lei2399.82 lei -
Entrepreneurship and Business Development in the Renewable Energy SectorAdrian Dumitru Tantau-23%Preț: 1303.24 lei1692.52 lei -
-23%Preț: 1258.95 lei1635.00 lei -
The TurnaroundGregory K. McDonoughPreț: 180.85 lei -
-9%Preț: 1352.69 lei1486.48 lei -
Preț: 238.17 lei -
Transforming Engagement, Happiness and Well-Being: Enthusing People, Teams and NationsWilliam Scott-JacksonPreț: 241.99 lei -
Kennzahlen und KennzahlensystemeJohann StegerPreț: 229.87 lei -
Switch: How 12 Indian Companies Managed Change SuccessfullySujaya Banerjee-27%Preț: 73.85 lei101.76 lei -
UNLEASHING THE GREATNESS IN YOUJohn NgPreț: 208.82 lei
Cuprins
Section - 01: Part 1 Chapter - 01: Why do we need a buyer journey framework?; Chapter - 02: The buyer journey framework - what buyers need; Chapter - 03: The buyer journey framework - the B2B marketer's role; Chapter - 04: Horizon scanner; Chapter - 05: Explorer; Chapter - 06: Hunter; Chapter - 07: Active buyer; Chapter - 08: Client; Chapter - 09: Summary of section 1 Section - 02: Part 2 Chapter - 10: Bringing the buyer journey together; Section - 03: Part 3 Chapter - 11: Taking a buyer journey view of brand; Chapter - 12: Using tech and data to drive results across the journey; Chapter - 13: Return on investment, setting targets and a new partnership with sales; Chapter - 14: Appendix;