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Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy de David Travis

Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

Autor David Travis, Philip Hodgson
en Limba Engleză Paperback – 26 iul 2023

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. It provides a dive-in-anywhere book that offers practical advice and topical examples.

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Specificații

ISBN-13: 9781032478487
ISBN-10: 1032478489
Pagini: 352
Ilustrații: 3 Tables, black and white; 19 Line drawings, black and white; 27 Halftones, black and white; 46 Illustrations, black and white
Dimensiuni: 152 x 229 x 19 mm
Greutate: 0.52 kg
Ediția:2 ed
Editura: CRC Press
Colecția CRC Press
Locul publicării:Boca Raton, United States

Public țintă

Professional Practice & Development

Notă biografică

David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on user experience and over 30,000 students have taken his face-to-face and online training courses. He has a PhD in Experimental Psychology.
Philip Hodgson has been a user experience researcher for over 25 years. His UX work has influenced design for the US, European, and Asian markets for products ranging from banking software to medical devices, store displays to product packaging, and police radios to baby diapers. He has a PhD in Experimental Psychology

Cuprins

Preface to the Second Edition. Acknowledgments. Introduction. 1 Setting the Stage. 2 Planning User Experience Research. 3 Conducting User Experience Research. 4 Analyzing User Experience Research. 5 Persuading People to Take Action on the Results of User Experience Research. 6 Building a Career in User Experience. Index.

Descriere

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. It provides a dive-in-anywhere book that offers practical advice and topical examples.