The Pricing Model Revolution: How Pricing Will Cha nge the Way We Sell and Buy On and Offline
Autor D Zattaen Limba Engleză Hardback – 25 mai 2022
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Specificații
ISBN-13: 9781119900573
ISBN-10: 1119900573
Pagini: 256
Dimensiuni: 152 x 234 x 19 mm
Greutate: 0.51 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 1119900573
Pagini: 256
Dimensiuni: 152 x 234 x 19 mm
Greutate: 0.51 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
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Notă biografică
DANILO ZATTA, PHD, MBA, is a world-renowned pricing expert and management advisor, with over 25 years' experience leading pricing, sales, revenue growth, and business transformation projects for blue chip corporations, SMEs and investors in Europe, North America, and around the world. He intervenes as key note speaker at leading universities and corporate events and also coaches C-levels on topline excellence. Dan received his doctorate in Revenue Management and Pricing at TUM Munich in Germany and holds an MBA from INSEAD in Singapore and France. His studies in Economics were completed at the UCD in Ireland and Luiss in Italy.