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The Personal MBA de Josh Kaufman

The Personal MBA: Business Learning

Autor Josh Kaufman
en Limba Engleză Paperback – 6 sep 2012

După parcurgerea acestui volum, veți fi capabili să înțelegeți arhitectura oricărei afaceri și să luați decizii strategice fără a depinde de o diplomă academică costisitoare. Descoperim în The Personal MBA că succesul comercial nu este rezervat absolvenților de elită, ci celor care stăpânesc modele mentale fundamentale. Reținem faptul că Josh Kaufman nu oferă doar teorie, ci instrumente de execuție pentru marketing, vânzări și sisteme operaționale, distilate din experiența sa la corporații de talia Procter & Gamble. Subliniem că abordarea sa diferă de cea din An Entire MBA in 1 Book de Chris Haroun prin nivelul de abstractizare: în timp ce alte lucrări se concentrează pe curricula academică transpusă în text, Kaufman prioritizează psihologia și eficiența personală. Dacă în The First 20 Hours, autorul se concentra pe achiziția rapidă de noi abilități tehnice, aici el extinde această filosofie asupra întregului ecosistem de business. Este o evoluție naturală a operei sale, trecând de la „cum să înveți” la „ce trebuie să știi” pentru a domina o piață. Structura este una riguroasă, eliminând jargonul inutil în favoarea unor principii precum „Legea de Fier a Pieței”. Față de Business Made Simple de Donald Miller, care mizează pe un format de lecturi zilnice, The Personal MBA este un manual de referință dens, de aproape 500 de pagini, construit să servească drept busolă permanentă în carieră. Ritmul este alert, orientat exclusiv spre utilitate și rezultate măsurabile.

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Specificații

ISBN-13: 9780670919536
ISBN-10: 0670919535
Pagini: 496
Dimensiuni: 128 x 198 x 32 mm
Greutate: 0.33 kg
Editura: Penguin Books
Seria Business Learning

Locul publicării:London, United Kingdom

De ce să citești această carte

Această carte este esențială pentru antreprenorii și profesioniștii care vor să sară peste bariera financiară a unui MBA tradițional. Veți câștiga o înțelegere sistemică a modului în care funcționează banii și oamenii într-o organizație. Este recomandată celor care preferă auto-educarea structurată și au nevoie de un cadru logic pentru a evalua oportunitățile de piață și a optimiza procesele de lucru.

Despre autor

Josh Kaufman este un autor și consultant independent recunoscut la nivel internațional pentru metodele sale inovatoare de eficientizare a învățării și afacerilor. Cu o experiență formată în cadrul gigantului Procter & Gamble, Kaufman a ales calea antreprenoriatului, devenind un „profesor rogue” al educației de business moderne. Blogul său și platforma PersonalMBA.com au ajutat milioane de cititori să își dezvolte competențele fără a recurge la împrumuturi bancare pentru studii. Locuiește în Colorado și este autorul bestsellerului The First 20 Hours, continuând să promoveze ideea că stăpânirea elementelor esențiale este cheia succesului în orice domeniu.

Notă biografică

Josh Kaufman has made a career providing practical advice for business, entrepreneurship, skill acquisition, productivity, creativity and applied psychology. Named one of the 'Top 100 Websites for Entrepreneurs' by Forbes, Kaufman's PersonalMBA.com helps people make more money, get more done and have more fun. His first book, The Personal MBA: Master the Art of Business is an international bestseller.

Recenzii

A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way.
No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game
File this book under NO EXCUSES. After you've read it, you won't be open to people telling you that you're not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business
I've run across few people who conceptually 'grok' how to get things done better than Josh Kaufman
Fundamentals are fundamentals. Whether you're an entrepreneur or an executive at a Fortune 500 company, this book will help you succeed
This book goes far beyond business: I used the marketing, sales, and communication principles in this book to complete my PhD and land a highly competitive postdoc and professorship at a world-class research university. Whatever you do for a living, this book will help you do it even better
If you're thinking of starting a business, this book will radically increase your confidence. If you're already running a business, this book will help you identify weaknesses in your systems to get better results. If you're thinking about plunging yourself into debt to get an MBA, this book will challenge you to your core. Are you more interested in becoming a better businessperson, or having a document to hang on your wall to impress people?
I graduated with an MBA in 2005 before I encountered The Personal MBA, but I still felt like I didn't know anything about business. In retrospect, I wish I had read this book before enrolling in an MBA program-it would've helped me be more mindful while completing my degree. Who knows . . . I might have skipped the MBA completely. This is easily the best foundational business book available.
I used the mental models in this book to create a profitable business in less than four weeks. Josh quickly dispels many mistaken beliefs about entrepreneurship, and his guidance has made me vastly more productive and successful, and my life more fulfilling.
These concepts really work: I'm booked solid with clients, making eight times more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to your potential, you can't afford to miss this book.
After one hour with Josh, I immediately used his advice to bring in an extra $120,000 this year. These simple principles are astoundingly effective.
A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way.

Descriere

This revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever.
An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it.
Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he's torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know.
The Personal MBA teaches simple mental models for every subject that's key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win.
'File this book under: NO EXCUSES' Seth Godin, author of Purple Cow and Linchpin
'Finally, here's a £10.99 MBA. Well on its way to becoming a business classic. You're pretty much guaranteed to get your money's worth - if not much, much more' Jason Hesse, Real Business
'Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended' Ben Casnocha, author of My Start-Up Life
Josh Kaufman is an acclaimed blogger and consultant who helps people improve their business skills. He previously worked at Proctor & Gamble. Since 2005 Josh has been helping people learn about business without remortgaging their lives through his website, www.PersonalMBA.com