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The PDMA ToolBook 3 for New Product Development

Autor Abbie Griffin
en Limba Engleză Hardback – oct 2007
The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBooks cover a number of critical aspects of product development from the creation of the concept through development and design, to the final production, marketing and service. The contributors are members of the PDMA and in many cases hold key positions in firms such as PRTM, LexisNexis, Nano-Tex, Inc, Innovation Focus and others. The ToolBooks are intended to be guides to the experienced product development professional on the various elements of successful product development and management.
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Specificații

ISBN-13: 9780470089231
ISBN-10: 0470089237
Pagini: 544
Dimensiuni: 162 x 241 x 38 mm
Greutate: 0.9 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Product development professionals including engineers, project managers, and business managers in a broad range of industries from heavy manufacturing to service. Members of the PDMA and the companies they represent.

Notă biografică

Abbie Griffin is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
Stephen M. Somermeyer is a Relationship Manager at YourEncore in Indianapolis, Indiana.

Descriere

The book is the third in a series of books covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004.