What does £1,000 water taste like? Why would anyone collect and burn their own poo? Why would an athlete confess they identify with a (fictional) serial killer? There is one person who can answer these questions: Kristian Blummenfelt.

Kristian is the spearhead of the famed "Norwegian Method", involving a new generation of athletes using data-driven methods to redefine the limits of human performance, which has left other sports like Formula One and sailing desperate to learn their secrets.

In The Norwegian Method, Kristian shares his story and philosophy, revealing the methods and principles that have led him to become the most successful endurance athlete in a generation.