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Ideaflow: Why Creative Businesses Win: Ebury Edge

Autor Jeremy Utley, Perry Klebahn
en Limba Engleză Paperback – 20 oct 2022

'A game-changer' | 'A must-read' | 'Simple yet powerful'The single best way to have a great idea is to produce lots of ideas. The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. This ideaflow is the most crucial business metric that you've never considered.

Every business problem is an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations. Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow.

You'll learn how to:-- Establish a brief daily creativity practice-- Develop thousands of great ideas on demand-- Run cheap, fast tests to determine which ideas will work-- Persuade your team and organization on the importance of centering ideaflowAre you ready to supercharge your organization's creativity?

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Specificații

ISBN-13: 9781529146233
ISBN-10: 1529146232
Pagini: 304
Dimensiuni: 154 x 231 x 25 mm
Greutate: 0.38 kg
Editura: Random House
Seria Ebury Edge


Notă biografică

Jeremy Utley (Author)
Jeremy Utley is the Director of Executive Education at Stanford d.school and an Adjunct Professor at Stanford's School of Engineering.

Perry Klebahn (Author)
Perry Klebahn is a co-founding member of Stanford's d.school faculty. He is an Adjunct Professor and Director of Executive Education at Stanford d.school. He has served as COO for Patagonia and as CEO of Timbuk2.