The Importance of Average drives home the reality that average intellectual ability is not synonymous with mediocrity. Under the right conditions, average ability can potentially lead to professional excellence and exceptionalism. Archaic psychological and social constructs are examined as they are shown to limit student achievement. Ability, effort, and luck are discussed as possible motivational predictors that contribute to average student success. Education policy must change in order to serve as a corrective against indifference toward average students.