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The Discourse of Commercialization de J. Crichton

The Discourse of Commercialization: Communicating in Professions and Organizations

Autor J. Crichton
en Limba Engleză Paperback – 2010
An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives.  

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Specificații

ISBN-13: 9781349367764
ISBN-10: 1349367761
Pagini: 236
Ilustrații: X, 222 p.
Dimensiuni: 140 x 216 x 13 mm
Greutate: 0.3 kg
Ediția:1st edition 2010
Editura: Palgrave MacMillan
Colecția Communicating in Professions and Organizations
Seria Communicating in Professions and Organizations

Locul publicării:London, United Kingdom

Cuprins

List of Figures and Tables Acknowledgements Introduction Why A Multi-Perspectived Approach to Discourse? Framing the Discourse of Commercialization Professional Practice as a Site of Struggle Constructing Communities of Consumption The Role of Macro Actors in Professional Practice Understanding Practice and Informing Change Appendix 1: Diary Coding System Appendix 2: Brochure Coding System References Index

Notă biografică

Jonathan Crichton is Associate Professor in Applied Linguistics at the University of South Australia, and Visiting Fellow in Psychiatry, Adelaide School of Medicine, University of Adelaide. His research focuses on professional and organisational communication, particularly in health settings. He is series editor of three Palgrave research series: Communicating in Professions and Organisations; Research and Practice in Applied Linguistics; and Palgrave Advances in Language and Linguistics.